Version dated 12/2024   

This cookie notice supplements the Motel One privacy policy. We use cookies (i.e. text files) or web beacons (i.e. graphics files), which are stored on the user’s device. These files are used to collect certain user-specific settings and technical information that can be used to identify users. This information shows us when and how our websites www.motel-one.com and www.the-cloud-one.com (‘websites’) are used by users and enables us to continuously improve them. We also use tracking and analysis tools to ensure the ongoing optimisation and needs-based design of our websites.  

Tracking also enables us to collect statistics regarding the use of our websites, which helps us to enhance our online presence using the resulting findings. Various types of cookies and tracking/analysis tools are used. Cookies can be used by Motel One itself or by other third-party providers.  

For cookies from third-party providers (such as Google Maps), the provider in question may also incorporate cookies and analysis tools into the websites of Motel One. Motel One has no influence over the cookies or tools used by the third-party provider. By giving your consent, you authorise the third-party provider to use cookies and process data. This may result in data being transmitted outside the EU/EEA, for example to the USA. It may not be possible to guarantee that these countries afford a level of data protection comparable to that ensured by the GDPR. If you do not agree to this, you can revoke your one-off consent to technically unnecessary cookies by unticking the box at any time. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

A. Chatbot and live chat  

Our website offers you the option to use the chat feature to contact us regarding a hotel booking. This is a live chat tool. By using this chat feature, you are automatically using the services of DialogShift GmbH, Rheinsberger Strasse 76/77, 10115 Berlin, Germany. Personal data that you enter in the chat window is transmitted to DialogShift GmbH and stored.  

I. Type and purpose of data processing  

We use this personal data to effectively and directly assist our customers and prospective customers.  

In addition to the personal data that you disclose during the chat, the following personal data is collected when you use the chat tool:  

• IP address
• If necessary, personal data from the chat record, such as name, contact details and other information.  

If you enter personal data in the chat window (e.g. name, address, email address, booking number), your personal data will be processed using artificial intelligence.  

DialogShift also uses performance cookies for statistical purposes. These will process your IP address.  

II. Particular risks when using artificial intelligence  

When using the chat tool, data is processed using artificial intelligence (AI) to a limited extent. The tool is designed to autonomously answer your questions before you are handed over to a member of staff. Information is entered into the system as input, processed using algorithms and then displayed as output.  

Often, the data protection principle of transparency in accordance with Article 5(1)(a) GDPR, which requires the transparent processing of personal data, is not respected due to the machine learning functionality of AI systems. This is because AI-based systems continually modify and optimise their weightings and use the data entered for their ongoing development. In addition, it cannot be entirely ruled out that personal data will be transferred to third countries, e.g. the USA, due to this lack of data processing transparency.  

DialogShift GmbH undertakes to use your data solely for the purpose of facilitating the chat. When providing artificial intelligence, DialogShift relies on service providers that use servers within the EU. There are no plans to transfer data to third countries. Nevertheless, a residual risk cannot currently be eliminated with regard to the lack of data processing transparency and transfers to a third country when using AI.  

If you are not prepared to accept the risks described, you should refrain from using the chat tool.   

III. Legal basis  

When using the chat tool, data is processed on the basis of your consent in accordance with Article 6(1)(a) GDPR. We use the personal data you may provide to effectively and directly assist our customers and prospective customers. You grant your consent by ticking the box in the chat window. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.    

If DialogShift collects personal data for statistical purposes using performance cookies, the data is processed on the basis of your consent in the cookie banner in accordance with Article 6(1)(a) GDPR as a result of you ticking the box and/or agreeing to the use of cookies in general. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

You can also prevent the storage of cookies by configuring your browser settings accordingly. If you do this, you may not be able to fully use the live chat feature or other website features. DialogShift will not share this personal data with third parties. The data will be used by DialogShift exclusively for the purposes of protection and internal statistics.   

The purpose and scope of data collection and the further processing and use of the personal data by DialogShift, as well as the relevant rights and setting options to protect privacy, can be found in the DialogShift GmbH privacy policy: https://www.dialogshift.com/en-old/data-privacy  

IV. Duration of storage 

Personal data is stored for the time required to fulfil the purpose for which it was collected. This purpose is generally fulfilled as soon as the chat session is terminated, but your personal data will be deleted within 90 days at the latest. We also delete your personal data when you withdraw your consent or object to the processing of personal data. A statutory retention period may prevent deletion.  

V. Categories of data recipients  

When data is processed by service providers, the personal data is passed on to the service provider. DialogShift acts on behalf of Motel One to ensure that consent is collected and documented in accordance with data protection regulations.  DialogShift thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

VI. Place of processing and transfer to third countries  

There are no plans to transfer your personal data to a third country outside the EU and the European Economic Area. In addition, we will not transfer your personal data to an international organisation. When providing artificial intelligence, DialogShift relies on service providers that use servers within the EU. Nevertheless, it cannot be entirely ruled out that personal data will be transferred to third countries, e.g. the USA, due to the data being processed using AI.  

VII. Automated data processing  

There is no automated data processing within the context of Article 13(22) GDPR. Automated processing takes place to the extent described using AI.  

B. Essential cookies  

This technology is necessary in order to activate the core functionality of the websites. The key services cannot be provided without essential cookies. The user cannot deactivate essential cookies.  

I. Usercentrics consent management platform  

Usercentrics is a consent management platform via which the declaration of consent of the user to data processing is obtained, administrated and documented in accordance with data protection regulations.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by: 

Usercentrics GmbH  

Rosental 4, 80331 Munich, Germany  

3) Purposes of data processing  

• Compliance with legal obligations
• Consent storage  

4) Technology used  

• Cookies
• Local storage  

5) Data attributes  

• Consent ‘Yes’ or ‘No’
• Log file data (anonymised IP)  

6) Data collected  

• Date and time of the visit
• Device information
• Browser information
• Anonymised IP address
• Opt-in and opt-out data  

7) Legal basis  

The legal basis for the processing of personal data is the legitimate interest of Motel One in maintaining its websites pursuant to Article 6(1)(f) GDPR, as well as obtaining users’ consent in a legally sound and documented manner pursuant to Section 25 TTDSG.  

8) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Usercentrics acts on behalf of Motel One to ensure that consent is collected and documented in accordance with data protection regulations.  Usercentrics thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

9) Place of processing  

European Union  

10) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.  

The information stored by Usercentrics is erased after seven days at the latest.  

You can find more information about Usercentrics at: https://usercentrics.com/privacy-policy/  

II. OWAPro Service Management   

OWAPro Service Management manages services on our website. It adjusts these services on the basis of your interactions, specific time frames and your consent. You decide how these services work. OWAPro manages/oversees web analytics and tracking services via the rule-based triggering of tags and logs activities on our website to ensure our services are able to function.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Service provider:  

Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart, Germany  

3) Purposes of data processing  

• Compliance with legal obligations under data protection law 
• Provision and management of online services
• Querying and checking the existence of authorisations
• Troubleshooting and technical support  

4) Technology used  

• Consent cookie
• Page tag
• First-party HTTP cookies
• First-party JavaScript cookies
• S2S
• APIs
• JavaScript  

5) Data collected  

• Anonymised IP addresses
• Device characteristics
• First-party device identifiers
• Third-party device identifiers
• Fingerprint identifiers
• Salted deterministic identifiers
• Cross-platform deterministic identifiers
• Browser and interaction data
• Interaction identifiers
• Demographic data
• Target group data
• Privacy settings: consent status  

6) Legal basis  

The legal basis for the processing of personal data is the legitimate interest of Motel One in performing additional services and processes on the basis of its users’ consent pursuant to Article 6(1)(f) GDPR, and, by extension, in complying with legal requirements (GDPR, Section 25 TTDSG).   

7) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Hurra Communications acts on behalf of Motel One to ensure that consent is collected and documented in accordance with data protection regulations. Hurra Communications thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

8) Place of processing  

European Union  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.  

The information stored by Hurra Communications is erased after one year at the latest. The cookie for processing the consent status remains active as long as Hurra Communications is a service provider for Motel One.   

You can find more information about Hurra Communications at: https://privacy.hurra.com/  

III. OWAPro Essential Measurement  

OWAPro Essential Measurement measures users’ interactions with advertising for 24 hours after they have clicked on an ad; this serves to measure the ads’ relevance and accuracy. Cookies are not used to do this.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Service provider:  

Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart, Germany  

3) Purposes of data processing  

• Ensuring the proper functioning and delivery of ads
• Ad relevance and accuracy
• Troubleshooting and technical support
• Ensuring compliance with the internal data protection system  

4) Technology used  

• Page tag
• JavaScript
• Passive fingerprinting
• Click
• URL redirect  

5) Data collected  

• IP address
• Third-party device identifiers
• Fingerprint identifiers
• Browser and interaction data
• Interaction identifiers
• Demographic data
• Target group data  

6) Legal basis  

The legal basis for the processing of personal data is the legitimate interest of Motel One in measuring the reach and performance of ads on the website pursuant to Article 6(1)(f) GDPR. As part of this, data is only processed on EU servers and not across browsers or websites. Users’ click data is only measured in pseudonymised form.   

7) Categories of data recipients  

When data is processed by a service provider, the personal data is passed on to the service provider. Hurra Communications acts on behalf of Motel One to undertake conversion measurements. Hurra Communications thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

8) Place of processing  

European Union 

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.  

The information stored by Hurra Communications is erased after 12 months at the latest. Pseudonymised and aggregated reporting data is stored for as long as Hurra Communications is a Motel One service provider.  

You can find more information about Hurra Communications at: https://privacy.hurra.com/  

C. Technical cookies  

Technical cookies facilitate navigation on our websites and the use of essential features. Using technical cookies ensures that, for example, after logging in with a user name and password, the user remains logged in during his or her visit to the site. Additionally, technical cookies make it possible to retain user-specific configurations and settings (e.g. language settings).  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by:   

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

3) Purposes of data processing  

To support the fundamental functions of our websites  

4) Technology used  

• Cookies
• Pixel  

5) Data collected  

• Basket ID
• Session ID
• Language preferences
• Account authentication information
• Log-in status information  

6) Legal basis  

The legal basis for the processing of personal data is the legitimate interest of Motel One in maintaining its websites pursuant to Article 6(1)(f) GDPR.  

7) Categories of data recipients  

Motel One uses the following service providers to process personal data using technical cookies:  

• Computop Wirtschaftsinformatik GmbH
• Emarsys eMarketing Systems GmbH  

They act as the contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing agreement with our service providers in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.   

8) Place of processing  

Germany, European Union  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.  

You can find more information at: https://www.motel-one.com/en/data-privacy/ or http://www.the-cloud-one.com/en/data-privacy/   

D. Functional cookies 

These cookies are necessary in order to activate the enhanced functionality of the websites. If these cookies are not active, certain features of our websites will not be available.  

I. One Click Book  

This cookie facilitates booking with just one click, provided that this feature has been activated in the user profile.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany   

2) Cookie set by:   

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

3) Purposes of data processing  

To improve user-friendliness  

4) Technology used  

Cookies  

5) Data collected  

Information on whether this feature has been added by the user  

6) Legal basis  

The legal basis for the above processing of data is your consent pursuant to Article 6(1)(a) GDPR, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

7) Categories of data recipients  

Your personal data will not be passed onto third parties.  

8) Place of processing  

Germany  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

You can find more information at: https://www.motel-one.com/en/data-privacy/ or http://www.the-cloud-one.com/en/data-privacy/   

II. Search history (search request)  

This cookie makes it easier to enter search strings by pre-filling the search box with the information from your last search.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by:   

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

3) Purposes of data processing  

To improve user-friendliness  

4) Technology used  

Cookies  

5) Data collected  

• Dates of arrival and departure
• Purpose of trip
• Number of travellers  

6) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

7) Categories of data recipients  

Your personal data will not be passed onto third parties.  

8) Place of processing  

Germany  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

You can find more information at: https://www.motel-one.com/en/data-privacy/ or http://www.the-cloud-one.com/en/data-privacy/   

E. Analysis and tracking cookies  

Tracking and analysis tools are used to ensure the ongoing optimisation and needs-based design of our websites. Tracking also enables us to collect statistics regarding the use of our websites, which helps us to enhance our online presence using the resulting findings.  

I. Google Analytics, Google BigQuery and Google Consent  

Google Analytics is a web analytics service. Google Analytics enables the controller to analyse user behaviour and create customer segments and profiles by using other Google services, such as Google Firebase and the Google Tag Manager.  

Google BigQuery is a data management service. Through the use of the Google Cloud infrastructure, Google BigQuery enables the controller to store and manage the data collected. Raw data (GA4 tracking data) is exported in the form of tables that contain user IDs, which are assigned by Google Analytics and Google Firebase.  

The basic technical setting of consent mode determines whether you have consented to the use of individual Google marketing cookies. If you have given your consent, only those Google marking cookies to which you have explicitly agreed will be enabled.   

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookies set by 

Google Ireland Limited  

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland  

Google Cloud EMEA Limited  

70 Sir John Rogerson’s Quay, Dublin, D02 R296, Ireland  

3) Purposes of data processing  

• Marketing/remarketing
• Advertising
• Web analytics
• Analysis of website use in order to optimise the website and adapt its design to meet user requirements
• Reports on website activity
• Cross-device tracking in order to optimise the website and adapt its design to meet user requirements
• Data storage
• Personalised adverts  
• Conversion tracking to determine the success of advertising 
• Creation of data models to determine the success of advertising  

4) Technology used  

• Cookies
• Pixel tags
• Cross-device tracking with deterministic linking (makes it possible to evaluate the use of online services with various electronic devices by the same person after he or she has logged in)  

5) Data attributes  

• IP address (anonymised)
• User and log-in ID (pseudonymised)
• Browser information (browser type, referrer/exit pages, the files displayed on our website, operating system, date/time stamp and/or clickstream data)
• Usage data (views, clicks, duration of use, frequency of use)  

6) Data collected  

• IP address
• User and log-in ID
• Date and time of the visit
• Usage data
• Click path
• App updates
• Browser information
• Device information
• JavaScript support
• Pages visited
• Referrer URL
• Downloads
• Flash version
• Location information
• Purchasing activities
• Widget interactions
• Online identifiers: GCLID (Google Ads Click Identifier), DCLID (DoubleClick Click Identifier), User ID, AUID (Advertiser ID) 
• App Instance ID 
• Approval status 
• Aggregated ad clicks and conversions 
• Country level location 
• Device type 
• Browser type 
• Time of day  

7) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

8) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Google Analytics acts on behalf of Motel One for marketing and publicity purposes, for example.  Google thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

Google processes your data within the context of ‘Google consent’ as an independent controller in line with the GDPR.   

You can find more information at: How Google retains the data we collect – privacy policy and terms of use – Google https://safety.google/privacy/privacy-controls/   

Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en     

Cookie policy URL https://policies.google.com/technologies/cookies  

9) Place of processing  

European Union, United States of America.   

As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.   

10) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

The data collected is erased after 36 months. The data storage location is Frankfurt am Main, Germany.  

The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.  

You can find more information at: https://safety.google/privacy/privacy-controls/  

Click here to read the privacy policy of the processor. https://policies.google.com/privacy    

Cookie policy URL https://policies.google.com/technologies/cookies    

II. Google TagManager  

This is a tag management system for managing JavaScript and HTML tags which are used to implement tracking and analysis tools (such as Google Analytics). Using tracking and analysis tools, the controller can analyse the behaviour of users and generate customer segments and profiles. No data is stored in Google Tag Manager itself. Google Tag Manager is merely used to transmit data to other data processing systems, such as Google Analytics, which will process your IP address.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by:   

Google Ireland Limited  

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland  

3) Purposes of data processing  

Management of website tags  

4) Data collected  

Tag Manager processes your IP address. Apart from that, Google Tag Manager can only activate other tags which might collect and process personal data.  

5) Legal basis   

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

6) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Google acts on behalf of Motel One to pursue marketing and publicity purposes, for example.  Google thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

7) Place of processing  

European Union, United States of America. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.   

8) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.  

You can find more information at: https://safety.google/privacy/privacy-controls/  

Click here to read the privacy policy of the processor. https://policies.google.com/privacy    

Cookie policy URL https://policies.google.com/technologies/cookies    

Cookie policy URL https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/  

III. Google Firebase  

Google Firebase is a development platform for mobile and web applications which is used to help develop apps and generate and collect analytical data. Google Firebase uses Google resources and technology such as Google Analytics. Using Google Analytics for Firebase, the controller can analyse the behaviour of users and generate customer segments and profiles.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by:  

Google Ireland Limited  

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland  

3) Purposes of data processing  

• To develop and optimise apps
• Marketing 

4) Technology used  

• Cookies
• Pixel tags  

5) Data attributes  

User and log-in ID (pseudonymised)  

6) Data collected  

Device ID and time stamp  

7) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

8) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Google acts on behalf of Motel One to pursue marketing and publicity purposes, for example.  Google thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

9) Place of processing  

European Union, United States of America. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.   

10) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent. The data collected is erased after 180 days.  

The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.  

You can find more information at: https://safety.google/privacy/privacy-controls/  

Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en    

Cookie policy URL https://policies.google.com/technologies/cookies   

IV. Google Maps  

This is an online mapping service.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by  

Google Ireland Limited  

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland  

3) Purposes of data processing  

To display maps 

4) Technology used  

Cookies   

5) Data attributes  

• Cookies
• Usage data  

6) Data collected  

• IP address
• Location information  

7) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

8) Categories of data recipients  

When the cookie is incorporated, personal data is disclosed to Google Ireland Limited. Google uses your data for its own purposes and for our purposes. In the event that data is processed jointly on our homepage, Motel One and Google are jointly controllers under Article 26 GDPR. Google and Motel One have concluded a joint controller contract pursuant to Article 26 GDPR regarding the processing of your data.   

9) Place of processing  

European Union, United States of America. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.   

10) Storage period 

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.  

You can find more information at: https://safety.google/privacy/privacy-controls/  

Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en    

Cookie policy URL https://policies.google.com/technologies/cookies  

V. OWAPro Enhanced Attribution  

OWAPro Enhanced Attribution measures the performance and interaction of ads; it does not share your data with third parties. This service improves your browsing experience and enables us to manage our ads more efficiently.  

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Service provider:  

Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart, Germany  

3) Purposes of data processing  

• Measurement of ad performance
•  Troubleshooting and technical support
•  Ensuring compliance with the internal data protection system  

4) Technology used  

• Cookies
• Page tag
• First-party HTTP cookies
• First-party
• JavaScript cookies
• S2S
• JavaScript  

5) Data collected  

• Device characteristics
• First-party device identifiers
• Third-party device identifiers
• Salted deterministic identifiers
• Probabilistic identifiers
• Browser and interaction data
• Interaction identifiers  

6) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

7) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Hurra Communications acts on behalf of Motel One to ensure that consent is collected and documented in accordance with data protection regulations. Hurra Communications thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.  

8) Place of processing  

European Union  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.  

The personal data collected is erased or anonymised after 12 months, at most. Anonymised or pseudonymised data is stored for the term of the contract between us (Motel One GmbH) and Hurra Communications GmbH as well as after its expiry.  

Click here for more information and to view hurra’s data protection settings:   

https://privacy.hurra.com/  

https://www.motel-one.com/hurra_tracking/opt-out?cid=600&ln=en  

F. Marketing cookies  

This technology is used by advertisers to display adverts that are relevant to your interests. 

I. OWAPro Audience Linking   

When you click on an ad, OWAPro Audience Linking tracks this interaction and shares the analytics data with advertising platforms like Google. If you are logged into our website and the advertising platform, your activities across various devices can be linked to each other via encrypted data. This process involves sharing encrypted information with well-known advertising platforms. You can manage your approval of this via our consent management system. Our goal is to make ads more relevant based on your online behaviour.   

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by  

Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart, Germany  

3) Purposes of data processing  

• Marketing optimisation and personalisation
• Troubleshooting and technical support
• Ensuring compliance with the internal data protection system  

4) Technology used  

• Cookies
• Page tags
• First-party HTTP cookies
• First-party JavaScript cookies
• S2S
• APIs
• JavaScript  

5) Data collected  

• Third-party device identifiers
• Cross-platform deterministic identifiers  

6) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn. 

7) Categories of data recipients  

When a cookie is set by service providers, the personal data is passed on to the service provider. Hurra Communications acts on behalf of Motel One to pursue marketing and publicity purposes, for example.  Hurra Communications thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions. For a list of other Hurra Communications contractors, please refer to: https://privacy.hurra.com/ 

8) Place of processing  

European Union   

If Hurra Communications contractors provide a service outside the EU/EEA, Hurra Communications takes appropriate measures to ensure the legitimacy of the processing.  

9) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

The personal data collected is erased or anonymised after 12 months, at most. Anonymised data is stored for the term of the contract between us (Motel One GmbH) and Hurra Communications GmbH as well as after its expiry.  

Click here for more information and to view hurra’s data protection settings:   

https://privacy.hurra.com/  

https://www.motel-one.com/hurra_tracking/opt-out?cid=600&ln=en  

II. Google Ads and Google Consent  

Google Ads is Google’s online advertising program. We use this to display ads and measure the success of our adverts so we can improve them on an ongoing basis.  

The basic technical setting of consent mode determines whether you have consented to the use of individual Google marketing cookies. If you have given your consent, only those Google marking cookies to which you have explicitly agreed will be enabled.   

1) Data controller  

Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany  

2) Cookie set by:  

Google Ireland Limited  

Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland  

3) Purposes of data processing  

• Advertising
• Marketing/remarketing 
• Personalised adverts 
• Web analysis 
• Conversion tracking to determine the success of advertising 
• Creation of data models to determine the success of advertising  

4) Technology used  

• Cookies
• Pixel tags 

5) Data attributes  

• User agent
• Conversions
• Usage data (clicks, views, referrer, URL visits)
• Google Ad cookie
• Potentially income
• Points of contact with advertising media  

 6) Data collected  

• IP address
• Browser information
• Usage data
• Date and time of the visit/time of day
• Location information
• Cookie ID
• Online identifiers: GCLID (Google Ads Click Identifier), DCLID (DoubleClick Click Identifier), User ID, AUID (Advertiser ID) 
• App Instance ID 
• Approval status 
• Aggregated ad clicks and conversions 
• Device type 
• Browser type   

7) Legal basis  

Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.  

8) Categories of data recipients  

When a cookie is set by Google, the personal data is passed on to Google. Google processes your data as an independent controller in line with the GDPR.   

You can find more information at: How Google retains data that we collect – privacy policy and terms of use – Google   

https://safety.google/privacy/privacy-controls/   

Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en     

Cookie policy URL https://policies.google.com/technologies/cookies     

9) Place of processing  

European Union, United States of America.   

It cannot be excluded that Google Ads may transfer data to the USA for the purpose of storage and further processing. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.   

10) Storage period  

Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.  

The collected log data is anonymised after nine months and the cookie information is anonymised after 18 months.  

The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.  

Click here for more information and to view the data protection settings of Google https://safety.google/privacy/privacy-controls/    

Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en  

Cookie policy URL https://policies.google.com/technologies/cookies